Made for me
Today more than ever, products are a means of expression. We are under pressure to impress and stand out in society, and it’s the products you buy that make you, you. This translates itself into engagement with brands beyond the point of product function. Consumers want to have the feeling products are made for them or are right for their lifestyle. Glass’ versatility is a perfect ally for your brand.
Glass’ versatility is a perfect ally for your brand.
It’s not just because there are more single households than before – but also because consumers do not want to compromise: wine or beer? Beer or cocktail? Soda or sparkling water? Just like when we go out we can choose the drink we really want right now, at home consumers also want to experience that luxury. So there are more and more single-serve options available.
Read moreThe Catalyst Collection captures the character of brands and embodies them in a physical shape. These bottles spark an emotional connection with consumers that create lasting brand loyalty – representing the characteristics that make each individual brand unique.
The Catalyst Collection