Buying craft products is about being independent, about the search for something different, and about rebelling against the generic macro-brands.
The craft movement is a manifestation of long-term consumer trends: a search for authenticity, a celebration of localism, and a growing desire for indulgence.
It’s all about the experience. Consumers want to be able to relate to the story behind the products they consume. They want something with character, packaged in authentic-looking glass packaging which breathes heritage and tradition. More and more consumers are willing to pay a premium price for brands that emphasize their history and heritage. It gives products a cachet, an edge.
Discover our product ranges designed to convey your brand’s authenticity:
Our game-changing creativity and technical expertise has resulted in some of the world's most innovative beer bottles, designed together with global partners and craft microbreweries alike.
Food served from glass tastes better, looks better and feels better. Our glass food packaging combines secure, optimum protection with compelling, beautiful design; key elements that drive consumer preferences and expectations.
Unrivalled transparency and authenticity. Our packaging options enhance the image of any beverage product and help them showcase their roots.
O-I's spirits bottle collections celebrate your brand essence and uniqueness.